Product designer based Jakarta, I build products that work, then make them worth loving.
Final-year Information Systems student and Product Designer bridging the gap between user experience and business viability. Proven track record leading cross-functional teams, securing government venture funding (P2MW), and winning international design awards. Actively expanding technical breadth into Swift and SwiftUI to engineer seamless, developer-aligned digital products.
I worked on Lefto as a Product Designer and Team Lead as part of a P2MW-funded student startup focused on reducing food waste. The project pushed me to think beyond screens and really understand the problem we were trying to solve, including why people struggle to manage leftover food and what would realistically fit into their daily habits. I was involved from early problem framing to designing core user flows and high-fidelity interfaces, often making decisions with limited data and tight constraints. Working closely with my team taught me how to balance product goals, technical feasibility, and usability, and helped me grow comfortable making practical design decisions.
CookPal was an academic project created for an international entrepreneurship competition where our team received a Gold Award. As the UI/UX Designer, I focused on designing a mobile-first experience that made meal planning and cooking feel simpler and less overwhelming. I spent time identifying common user frustrations and translating them into clear flows, structured layouts, and intuitive interactions. This project helped me practice turning abstract ideas into usable designs while working within a competitive and time-limited environment.
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